CLEVELAND (Tuesday, March 13, 2012) — Waterlox, the nation’s leading manufacturer of premium wood finishes handmade from resin-modified Tung oil, is now on Pinterest with customer application photos, product images and more. Visit the Waterlox Pinterest page at www.pinterest.com/waterlox.
The new Waterlox Pinterest page features boards with images about flooring, countertops, wood projects, cabinets, wood furniture and fine woodworking. In addition, there is a Waterlox product board that displays the portfolio of Tung oil sealers and finishes manufactured by Waterlox. According to Vice President Kellie Hawkins Schaffner, Pinterest is the newest in an effective social media focus that Waterlox has implemented over the last few years to connect directly with its clients and wood enthusiasts.
“Pinterest is a natural fit for Waterlox because we’re able to showcase the beautiful pictures that we receive from customers who have used our tung oil products in various project and applications,” she said. “So if you’re a fan of beautiful wood, from floors to countertops to specialty furniture, visit our Pinterest site and you’ll be able to see some remarkable images resulting from Waterlox uses.”
Waterlox resin-modified Tung oil-based finishes are different from other types of wood finishes on the market and offer a “best of both worlds” alternative. For example, raw oils penetrate into the wood but will not provide any real protection to the substrate and will need to be recoated often due to oxidation.
Surface finishes such as urethanes (either water or oil-based) will lie on top of the surface, look more like plastic, can be brittle and once breached will fail. The reason we are the best of both worlds is because Waterlox’s resin-modified Tung oil formation penetrates like raw oil, but protects and nurtures the wood without being brittle and having the plastic look of surface finishes.
Founded in 1910, Waterlox Coatings Corporation, based in Cleveland, Ohio, is the nation’s leading manufacturer of premium wood finishes, handmade from resin-modified Tung oil.
A fourth-generation, family-owned company, now run by Chief Executive Officer Jay Hawkins and Vice President Kellie Hawkins Schaffner, Waterlox continues to manufacture products using the finest ingredients, combining Tung oil, resins, mineral spirits and other ingredients to produce a complete wood finish that gives the look and feel of naturally oiled wood. Waterlox products represent the flooring industry’s highest level of quality protection for both interior and exterior wood finishing projects and also supply tools for application.